The main purpose of this blog is to help media companies create context for the changes occurring in a Media 2.0 world. I've posted a couple of entries on a historical perspective that I think provides the long view of where things are and how they came to be. I feel that's an important place to start so that you can better understand the phenomenon of new media and how that affects your media enterprise.
My general thesis is that media companies have to engage in whole organizational mobilization. This has always been my view in any enterprise I've been a part of, but the risks of not doing so now are ever more critical. There is a method to reach a very particular strategy for any given organization. One strategy doesn't fit all, because there are unique circumstances that each company faces.
The following posts share many of my ideas about this process for discovering your unique strategy. I believe the more you're aware of what's available to you the better prepared you are to decide where you need to go and what it will take to get there. Mostly, it's systematic hard work.
Let's get started.
Here's the slide prez that I gave at the 2007 AAN convention in Portland.
To get to related posts that expand the information contained in the slide presentation, click here Post AAN 2007 Convention.
Terry Garrett
